Media Analysis

Assignment: In the past weeks, we trained our rhetorical analysis skills in media examples, exploring the ways in which rhetors use the rhetorical situation to deliver messages in different media examples. We continued to practice identifying the specific components of the rhetorical situation and articulating how rhetors use the situation to further a claim in different medias. For this assignment, you will apply your rhetorical analysis skills to a media example of your choosing. Your media choice should be on the same theme as your textual analysis, but you may choose an example from any genre of media. I will advise you to choose a shorter genre (e.g., a YouTube video in lieu of a feature film) because of the brevity of this assignment. You may choose an example that you wrote about in your media journal if that example is on the same theme as your textual analysis. Once you choose your thematic example, you will write a 3-4 page, MLA-formatted essay in which you present a rhetorical analysis of your media example.
Method: To write this essay, you will rely on the skills you learned in the textual analysis, those of analyzing a work for the rhetorical situation, and you will also rely on your ability to narrate and describe specific aspects of your media example. Your essay will illustrate how the rhetor uses the rhetorical situation to convey a specific message. Your essay must show how the components build on each other and with each other throughout in the example, and you must correctly identify, define, and illustrate the components of the rhetorical situation in your writing. You must also evaluate the effectiveness of the rhetorical situation in your selected media example.
Questions to Address: When writing a rhetorical analysis, you must identify, define, and illustrate the rhetorical situation, and you must analyze the rhetor’s effectiveness in using the rhetorical situation to further the purpose of their writing. To do this, you should use the guiding questions below. You do need to answer all the questions in the body of your essay; however, you should address them in an order that best fits your organizational needs and leads your reader logically to your evaluation.
• Who is the rhetor? What ethos does the rhetor have on the topic? Remember, that for a media sample, you may have to infer this from the example itself.
• Who is the audience? What is the rhetor seeking from the audience? Does the author use pathos to evoke a response from the audience?
• What is the rhetor’s subject? How is this situated within the context of the work? What is the rhetor’s exigence?
• What genre did the rhetor select? How is the genre effective to the audience? Would a different genre be more effective or more kairotic?
• How does the rhetor use logos in the work? How does the logos support the rhetor’s message and exigence, or does it not?
• Does the rhetor make the most of the rhetorical situation in the work? Explain your evaluation.
Assessment: Your essay has the possibility of 50 points toward your Essay grade. These points are earned based on the following criteria:
• The essay is guided by an articulate thesis that frames the work (5 points)
• The essay presents a clear analysis of the rhetorical situation in a media example (on the same theme as the student’s previous essay) that defines and identifies all components of the rhetorical situation in the chosen text (15 points)
• The essay uses specific evidence from the chosen media example to illustrate the components of the rhetorical situation (15 point)
• The essay organization guides the audience through the rhetorical situation and justifies the evaluation in a logical structure (10 points)
• Correct MLA formatting, including in-text citations and the Works Cited page, in an essay of no less than 3 full pages with minimal (3 or fewer) grammar and mechanics errors (5 points)

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