The Economy and Society Term Report

The term report is an individual assignment. You must select one company that
produces a consumer good or service; you could pick anything from a local pizza shop
to a major airline. You will construct a profile of its place in the economy. In addition to
providing a brief introduction to the company’s operations and product(s), you should
answer the following three questions and provide a justification for your responses:
1) What type of market structure characterises this firm’s industry? Why do you
believe that is the case?
2) What type(s) of consumers does the company sell its products to? How would
you describe consumer demand in this market? Are consumers likely to be
sensitive to price changes or to changes in other factors?
3) How does the market structure of the industry affect the price that the firm
charges for its products? Does the firm have a clear pricing strategy?

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